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Mr Green (http://www.mrg.se/) has signed an agreement to acquire
Evoke
Gaming (http://www.evokegaming.com/) including the gaming sites Redbet,
Vinnarum
casino, Bertil and MamaMia. Mr Green expects to achieve significant
synergies
and intends to expand Redbet in Mr Green’s existing and future
markets.

The purchase price amounts to EUR 7 million and will be paid in cash.
An
additional purchase price of EUR 1.5 million may be payable if
certain
conditions are met. The price is calculated on enterprise value (debt
free
basis). Mr Green is acquiring all shares in Evoke Gaming Ltd from Bonnier
Growth
Media.

The acquisition will not have any impact on Mr Green’s EBITDA
for 2018. There
will be a marginally negative impact on cash flow for 2018. The
acquisition will
contribute positively to Mr Green’s EBITDA and cash flow as of
2019. Mr Green
expects to achieve synergies of EUR 2.5-3.5 million per year
with full effect in
2019.

In 2016, Evoke Gaming’s revenue amounted to EUR 15.5
million and EBITDA to EUR
-4.6 million. For the first nine months of 2017,
revenue amounted to EUR 7.4
million and EBITDA to EUR -4.4 million. In 2017,
revenue and earnings were
negatively impacted as a result of the migration to a
new technology platform
and restructuring measures which are expected to be
finalized by the time of the
completion of the transaction. Evoke Gaming
currently has 82 employees, all of
whom work in Malta. Following the relaunch
of Redbet and Vinnarum before summer
2017, the sites have demonstrated
favourable growth.

Mr Green’s financial targets of an annual growth rate of 20
per cent and an
EBITDA margin of 20 per cent by 2019 will be unaffected by the
acquisition. At
30 September, Mr Green’s net cash amounted to SEK 567.6
million.

Redbet offers sportsbook, casino and poker, and holds a strong
position,
primarily in Sweden and the UK. Mr Green believes that Redbet has
major
potential to grow in parallel with Mr Green and develop into a global
brand.
Vinnarum casino commands a solid position in the Nordic region with a
high share
of returning customers. Bertil and MamaMia are bingo sites with
loyal customers
and a strong position in Sweden. Mr Green intends to continue
operating Vinnarum
casino. Bertil and MamaMia are considered to have the
potential for continued
expansion, primarily in the Nordic region.

“Evoke
Gaming is an ideal fit for our business plan and strategy,” says Per
Norman,
CEO of Mr Green & Co. “We are pursuing our strategy of nurturing a small
number
of strong brands that can work globally. With Redbet and Mr Green, we
have two
immensely strong brands addressing different segments and we see
major
potential to expand Redbet into our existing markets.”

“Evoke Gaming is
on the threshold of a significant turnaround. Mr Green will
give us the muscles
to continue growing internationally in an effective manner,”
says Fredrik Staël
von Holstein, CEO of Evoke Gaming.

Fredrik Staël von Holstein will remain as
head of Evoke Gaming’s operations
after the transaction has been completed and
will become a member of Mr Green
Ltd’s management team in Malta.

The
acquisition is subject to the customary regulatory approval. The transaction
is
expected to be completed in the first quarter of 2018.

Vinge, WH Partners and
KMPG are advisers to Mr Green in the transaction.

For further information,
please contact:
Per Norman, CEO of Mr Green & Co AB, tel. +46 (0)72 230 91 91,
per.norman@mrg.se

Åse Lindskog, Communications and IR, tel. +46 (0)730 24 48
72,
ase.lindskog@mrg.se

This information is information that Mr Green & Co AB
is obliged to make public
pursuant to the EU Market Abuse Regulation. The
information was submitted for
publication, through the agency of the contact
person set out above, at 8.00
p.m. CET on 18 December, 2017.


Mr Green is a
leading online gaming company with operations in twelve countries.
The business
concept is to offer entertainment and a first-class gaming
experience in a
responsible environment. The business was founded in 2007 and
has developed
into a well-established online gaming company with a broad
customer offer and a
strong globally viable brand. In 2016, Mr Green generated
sales of SEK 924.5
million and the company has over 200 employees. The
headquarters and technical
development are based in Stockholm, and operations in
Malta. Mr Green has
gaming licenses in Malta, UK, Italy, casino license in
Denmark and Sportsbook
license in Ireland. The company is listed on Nasdaq
Stockholm’s main market.
Read more at www.mrg.se.