Published: 2017-10-02 09:00:00 CEST
Marimekko Corporation
Press release

MARIMEKKO PRESENTED ITS SPRING/SUMMER 2018 READY-TO-WEAR COLLECTION AT PARIS FASHION WEEK

Marimekko Corporation, Press release, 2 October 2017 at 10:00

Marimekko launched its spring/summer 2018 ready-to-wear collection at Paris Fashion Week in Palais de Tokyo on Sunday 1 October 2017. The presentation expressed the Finnish design house’s very essence, the art of print making.

The spring/summer 2018 collection showcases Marimekko’s art of print making through a dialogue between prints: iconic archive patterns created in 1950’s and 1960’s by Maija Isola and Annika Rimala meet contemporary prints by younger-generation designers Paavo Halonen and Erja Hirvi. These bold prints are seen in crisp primary colours of yellow, red and blue as well as botanical green. The design team drew inspiration from personal growth stories, the path we have walked to become who we are today, and Marimekko’s rich heritage that serves as a seedbed for its designs of today.

The prints of all woven cotton and linen garments in the collection have received their final form in Marimekko’s in-house factory in Helsinki, where around a million metres of fabric are printed every year. The printing mill serves both as a factory and as an innovative hub for Marimekko’s creative community.

Stripe moment expressing equality

Marimekko has always been known for its numerous stripe patterns. Throughout the year 2018 Marimekko will celebrate the 50th anniversary of one of its most beloved patterns. In 1968 Annika Rimala created a new symbol for the era of unisex, Tasaraita (evenly striped). The year was a time of reformist and brave ideas and actions. Passionate battles for equality also extended to fashion and decorative arts, bringing to the fore the concept of anonymous design. Marimekko’s symbol of equality was born.

The iconic stripe has been part of Marimekko jersey line ever since, and during the anniversary we will see it first time in woven cotton, printed in Marimekko’s in-house factory in Helsinki.

Photos of the event and collection for media use: http://mediabank.marimekko.fi/l/-cMPj9jQvRdd


Additional information:
Asta Halme, Marimekko Communications
Tel. +358 9 7587 233
asta.halme@marimekko.com


DISTRIBUTION:
Key media


Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2016, brand sales of the products worldwide amounted to EUR 199 million and the company's net sales were close to EUR 100 million. Roughly 160 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 400 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com