Metsä Fibre’s stakeholder magazine Echo victorious at world’s leading magazine competition, the Eddie & Ozzie Awards
Metsä Fibre’s stakeholder magazine Echo and its’ online publication Echo Online have been awarded at the Eddie & Ozzie Awards, the leading international competition for magazines.
Organised by US-based media company Folio, the Eddie & Ozzie Awards is the world’s largest magazine competition, with thousands of prestigious publications participating from around the globe. This year’s winners were announced on Monday, October 31 in New York.
Finland-based magazines have traditionally been successful in the Ozzies award categories of visual design, but this year Echo magazine, published by Metsä Fibre – a leading producer of pulp and other bioproducts – and produced by communications agency Miltton, reached the top spots in two Eddies categories celebrating excellence in journalism.
The Echo magazine website Echo Online won first prize in the Eddies Digital category of ’B-to-B Website – Construction / Manufacturing’, while the ’Partners in pulp’ series of articles published in Echo magazine was awarded with an Honorable Mention in its’ category.
Echo Online brings together all the latest knowledge from the world of pulp and other bioproducts. As a part of Metsä Fibre’s company website, Echo Online offers readers continuously produced content complemented with videos and other digital material. The awarded article series was represented in the competition by a combination of stories written by Ian Fenton, titled ’Quality and demand both on the rise’ and ’The royalty of tissue’, dealing with the Middle Eastern market and Metsä Fibre’s local customer cooperation.
Echo magazine is published as a printed version in four languages. It highlights interesting and current topics regarding the pulp and paper industry, with an emphasis on journalism and visuality. Produced in cooperation between Metsä Fibre and Miltton, Echo was renewed in 2015, with a new visual identity and revamped content.
“With its renewed content, Echo has managed to build up and strengthen the image of Metsä Fibre as a thought leader and forerunner in the industry. The online publication has attracted more visitors to the company website, enriched the reader experience of Echo and offered a new channel for real time communications with our customers. The online analytics offered by a digital publication helps us to understand the preferences of our customers better, and thus enables us to develop even better content. All in all, Echo has brought us significant added value and offered useful tools for the company’s marketing and sales efforts,” says Metsä Fibre’s Marketing Manager Saija Tuomikoski proudly.
Echo Online: http://www.metsafibre.com/fi/echo/Pages/Default.aspx
Quality and demand both on the rise: http://www.metsafibre.com/en/echo/Pages/Quality-and-demand-both-on-the-rise.aspx
The royalty of tissue: http://www.metsafibre.com/en/echo/Pages/The-royalty-of-tissue.aspx
Saija Tuomikoski, Marketing Manager, Editor-in-Chief of Echo magazine, Metsä Fibre Oy, tel. +358 (0) 50 598 9500