In Paris – Recognition for kefir and cheese spread of Vilkyškių pieninė AB
In Paris, in the international food innovation exhibition SIAL 2014, which is the most important event of this kind in the world, Vilkyškių pieninė AB was among the most innovative companies of food industry in the world.
Professional jury of contest SIAL Innovation selected even two products made by Vilkyškiai out of more than 1500 participants! Vilkyškių pieninė AB, which is known in foreign markets with the trademark Vilvi, was evaluated for kefir in 330 g package and cheese spreads, which recently were introduced to Lithuanian market.
Kefir innovation enthralled the members of jury because Lithuanian producer was able to modernize traditional product, to present it to consumers innovatively in the originally designed convenient package.
Cheese spreads were recognized for palette of tastes and attractiveness of package. This spring Vilkyškių pieninė AB offered to Lithuanian consumers cheese spreads of three tastes – maasdam, mozzarella and cioccolato.
Director General of Vilkyškių pieninė AB says that participation in the pavilion of “SIAL Innovation” is not only honorable assessment, but also excellent opportunity to expand the network of partners. Pavilion of “SIAL Innovation” is considered perhaps as the most important part of the exhibition.
The first SIAL exhibition took place in 1964 and this year it celebrates its 50th anniversary.
Economics and finance director
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