Published: 2004-01-11 11:00:00 CET
Outokumpu Oyj
Press release

Outokumpu is unifying the Group under one brand - a new visual identity introduced today

Over the past few years Outokumpu has successfully implemented a strategy of growth and transformation. This has made the company stronger and more competitive, helping us to maximize value for our customers and shareholders alike.

To this end, Outokumpu is also unifying the Group under one brand, with a fresh, new visual identity that has been introduced today around the world. With all businesses aligned under a common brand, we believe we can build a stronger and more distinctive position in the market.

Along with the new brand, all the businesses within the Outokumpu Group will also adopt a uniform name structure. AvestaPolarit's name has in this context changed to Outokumpu Stainless to match the names of Outokumpu Copper and Outokumpu Technology.

Outokumpu will project a single corporate brand in all its markets, and the new Outokumpu logo will be the visual manifestation of the new brand.

Kunde & Co. of Denmark have been consultants in the re-branding project, and Creative Director Anders Adolvsson at Kunde has designed the new logo.

Our renewed web site ( has also been launched today with improved navigation, new contents and fresh look. To learn more about Outokumpu, please visit the site. Downloadable new logos can be found at the Media section of the web site. A short description of Outokumpu's businesses is attached to this press release.

Combining forces for a greater purpose

All our companies now united under the Outokumpu brand have long histories with strong roots. Together we possess an unparalleled wealth of metals production and processing knowledge. Not only stainless steel, copper and related technologies, but also many other metals and technologies used for various applications.

Over the years Outokumpu has continually exploited this knowledge and experience to help customers enhance their performance, and thus strengthen their positions in the market.

Helping customers stay ahead

Outokumpu exists to help customers do what they do better, working in cooperation to enhance the performance of their processes, products and services.

Through years of experience, we understand that our customers' needs and those of their customers are constantly evolving, and that we must adapt to meet them. As such, we continually question and think ahead, working closely with our customers to ensure the final solution is always the most effective.

We don't just sell stainless steel, copper or technology; we supply the very best in performance enhancing metals and technology. And that is what we will build our new brand on.

For further information, please contact:
Eero Mustala, Senior Vice President - Corporate Communications
tel. +358 9 421 2435, mobile +358 40 504 5146
Pasi Natri, Vice President - Corporate Communications
tel. +358 9 421 2869, mobile +358 40 511 7796