Icelandair Group hf.
Icelandair to expand its operations next year
Number of flights will increase by 13% between years
Up to 400 flights per week –10 thousand passengers per day
2 million passengers in 2012
Focus on increased capacity outside summer months
52% growth from 2008 – 700 thousand more passengers than in 2009
New destination: Denver, Colorado
Icelandair, a subsidiary of Icelandair Group, has set up a route schedule for 2012 which will be the largest in the company's history and 13% more extensive than this year’s schedule. A new year-round destination, Denver, Colorado, will be added, and the frequency of flights to various cities in the United States and Europe will be increased. The number of the company's passengers in 2012 is projected at 2 million in 2012, as compared to an estimated 1.8 million in 2011. A total of 16 Boeing 757 aircraft will be used to serve the company’s route network next summer, two more than in the current year. The company’s aircraft will take off up to 400 times each week over the summer, and passengers will number about 10,000 per day at peak periods.
Icelandair’s plans for the current year are materialising, and market research indicates opportunities for profitable growth next year. The company’s strategy is to increase the flow of tourists to Iceland outside the high season; this was an influential factor in the decision to introduce year-round flights to and from Denver because of its strong winter market, including the market for ski tours.
Icelandair’s operations have seen substantial growth in recent years, in line with Icelandair Group’s strategy established in early 2009 following a downturn resulting from the economic crisis. From 2009 to 2012, the growth in Icelandair’s scheduled flights amounts to 52%, with the number of passengers growing from 1.3 million to about 2 million next year. This year has seen an increase of approximately 17% from last year, and the growth is projected at about 13% next year, with a greater proportional growth in winter than in summer. In fact, the winter schedule for 2012-2013 will be larger than Icelandair’s summer schedule two years ago.
In addition to four weekly flights to the new Denver destination, Icelandair will increase its number of flights to Washington and Seattle in the U.S., to all the Nordic capitals and Trondheim, Stavanger and Bergen in Norway, to Billund in Denmark, to Munich, Amsterdam, Brussels and Paris on continental Europe and to Manchester and Glasgow in the United Kingdom. In total, Icelandair will fly to 31 destinations next year.
Icelandair bases its route network on the central location of Iceland between northern Europe and North America. The route network enables Icelandair to serve three markets: the domestic market in Iceland, the tourist market with Iceland as a destination, and the international market between Europe and North America. The tourist market to Iceland is showing a growth of about 20% this year. Travels abroad by Icelanders have increased steadily since 2008, and this trend is expected to continue. Also, Icelandair has achieved excellent results this year, as in last year, in the third market, i.e. the Trans Atlantic market, which presents opportunities to strengthen Icelandair’s market position still further next year with its new destination and increased flight frequency.
Owing to Icelandair’s extensive co-operation with other Icelandic Group subsidiaries, the expansion seen by Icelandair will also be reflected as an increase in their turnover. The expansion will result in greater frequency for customers of Icelandair Cargo and the increased activity at Keflavik International Airport will result in higher turnover for Icelandair Ground Services. Also, business will increase for other companies within the Group. The enlargement of Icelandair’s route network is consistent with the strategy established by Icelandair Group of organic growth.
For further information, please contact:
Björgólfur Jóhannsson, CEO and president of Icelandair Group Tel.: +354-896-1455
Bogi Nils Bogason, CFO, Icelandair Group Tel.: +354-665-8801