Published: 2011-02-14 10:30:00 CET
Doro AB
Company Announcement

Doro to release fifth generation of easy-to-use mobiles at Mobile World Congress in Barcelona

Sweden, Lund, 2011-02-14 10:30 CET (GLOBE NEWSWIRE) -- Press release

Doro to release fifth generation of easy-to-use mobiles at Mobile World Congress in Barcelona

Doro continues to break new ground in the niche segment for easy-to-use mobile phones. Several new models and innovative solutions will be on display at the Mobile World Congress in Barcelona on February 14-17, 2011. Just like their predecessors, the new phones have been developed with elderly users in mind, and the innovative design for which Doro has made a name. The new products include the company’s first mobile phone with a camera. All new models will be on display at Doro’s stand 2G01 at the Mobile World Congress in Barcelona.

“We are now releasing the fifth generation of our easy-to-use mobile phones, inspired by our hit phone the Doro PhoneEasy® 410gsm,” says Jérôme Arnaud, President and CEO of Doro. There are shortcut keys and the sound quality has been further improved. On some models we also offer a high comfort display with higher resolution and larger size. We have made a lot of big and small changes, all of which together have resulted in an even better, more suitable product”.

Perhaps the hottest new Doro product in Barcelona is the Doro PhoneEasy® 615 – the company’s first 3G mobile with a 3.2 megapixel camera. 

“It feels incredibly exciting to be able to offer a mobile phone with a camera and 3G. Our latest customer surveys show an increased demand for a camera. To quickly and easily take a picture of your kids or grandchildren or to receive photos when you are far apart is a perfect function which will allow us to appeal to a larger proportion of seniors,” continues Jérôme Arnaud.

New models to be displayed in Barcelona:

Doro PhoneEasy® 615 – Doro’s first camera phone that also offers 3G.

Doro PhoneEasy® 610 – the successor to the Doro PhoneEasy® 410gsm, now with a direct key for text messages and many other improvements.

Doro PhoneEasy® 680 and Doro PhoneEasy® 682 – equipped with a special GPS function. If the user falls and cannot get up, he or she can press an alarm key and be easily located.

Link to high resolution images:

The products will be on sale in stores as follows: Doro PhoneEasy® 610 and 615 in June/July
and Doro PhoneEasy® 680 and Doro PhoneEasy® 682 in September 2011.

In the enclosed pdf you see pictures on the products and facts.

This is information that Doro AB (publ) may be required to publish in accordance with the Swedish Securities Markets Act and/or the Swedish Financial Trading Act. This information was submitted for publication on February 14, 2011 at 10.30 a.m. CET

About Doro
Doro is a Swedish company that focuses on developing, marketing and selling telecom products targeted particularly at seniors – a growing group of people worldwide. With more than 35 years of experience in the telecom sector, Doro is today a world-leader in simple, user-friendly mobile phones with sales in more than 30 countries on five continents. Doro created the Care Electronics segments and has in recent years received several international design awards. In 2010, the company had sales of SEK 633 million. Doro’s shares are quoted on the OMX Nordic Exchange Stockholm, Nordic list, Small companies. Read more about Doro at

         For more information, please contact:
         Camilla Nilsson, Marketing Manager for Doro AB,
         phone +46 706 98 82 65, email