English Finnish
Published: 2007-11-20 08:30:00 CET
Marimekko Oyj
Company Announcement
MARIMEKKO IS LICENSING ITS PATTERNS TO H&M´S SUMMER 2008 COLLECTION
Marimekko Corporation and H & M Hennes & Mauritz AB have today signed a license

agreement whereby Marimekko licenses some of its popular patterns from the   
  
1950s, 1960s and 1970s to H&M's summer collection 2008. The impressive     
    
collection of around 50 products will be sold in H&M stores in 28
countries.    

“Our design team has long admired Marimekko´s vivid patterns
and colours. When  
our designers came up with the idea of creating a
collection with Marimekko     
patterns, it felt very natural and timely. The
summer collection 2008 will be   
joyfully fresh like a vitamin injection,”
states H&M´s head of design Margareta 
van den Bosch.                         
                                        

“H&M is one of the trendiest and
most successful fashion houses in the world. I 
see a great value in our
co-operation. I believe that it will enhance           
Marimekko's
international recognition among young and fashion-conscious        

consumers,” says Kirsti Paakkanen, President of Marimekko.                   
  

In addition to increased international visibility, licensing co-operation
with  
H&M will generate substantial non-recurring royalty earnings to
Marimekko during
the second quarter of 2008.                                  
                  

MARIMEKKO CORPORATION                                    
                      
Group Communications                                   
                        

Marja Korkeela                                     
                            
Tel.   +358 9 758 7238                           
                              
Fax:   +358 9 759 1676                         
                                
E-mail: marja.korkeela@marimekko.fi          
                                  

For additional information, please
contact:                                     

Marimekko Corporation:        
                                                 
Kirsti Paakkanen, President,
tel. +358 9 758 71                                 
Päivi Lonka, Export
Director, tel. +358 9 758 7430, paivi.lonka@marimekko.fi    
Thomas Ekström,
CFO, tel. +358 9 758 7261,                                     

thomas.ekstrom@marimekko.fi                                                  
  
Kirsi Räikkönen, Director, Marketing and Development,                      
    
tel. +358 9 758 7230, kirsi.raikkonen@marimekko.fi                       
      

H & M Hennes & Mauritz AB:                                           
          
Kristina Stenvinkel, Communications Manager, tel. +46 8 796 3908,  
            
kristina.stenvinkel@hm.com                                       
              
Annacarin Björne, Press Officer, tel. +46 8 796 3908,
annacarin.bjorne@hm.com   

Distribution:                                    
                              
OMX Nordic Exchange Helsinki                   
                                
Principal media                              
                                  
Marimekko's website, www.marimekko.com     
                                    


Marimekko is a leading Finnish
textile and clothing design company that was     
established in 1951. The
company designs, manufactures and markets high-quality 
clothing, interior
decoration textiles, bags and other accessories under the    
Marimekko brand,
both in Finland and abroad. In 2006, the company's net sales   
amounted to
EUR 71.4 million. Exports and income from international operations  
accounted
for 25% of the Group's net sales. Licensing has been part of         

Marimekko's operations in Finland and abroad since the 1960s. The Group
employs 
about 400 people. The company's share is quoted on the OMX Nordic
Exchange      
Helsinki. For further information visit www.marimekko.com      
                

H & M Hennes & Mauritz AB (H&M) was established in Sweden
in 1947. The company's
business concept is to offer fashion and quality at the
best price. H&M is      
quoted on the OMX Nordic Exchange Stockholm. Today
there are more than 1,500 H&M
stores in 28 countries. H&M has more than 60,000
employees and achieved sales   
including VAT in 2006 of SEK 80,081 million.
H&M has a wide product range that  
is divided into a number of different
concepts for women, men, teenagers,       
children and cosmetics. The
company's clothing collections are created by its   
own designers, pattern
makers and buyers. For further information visit         
www.hm.com
 


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