Published: 2007-11-20 08:30:00 CET
Marimekko Corporation - Company Announcement
Marimekko Corporation and H & M Hennes & Mauritz AB have today signed a license 
agreement whereby Marimekko licenses some of its popular patterns from the      
1950s, 1960s and 1970s to H&M's summer collection 2008. The impressive          
collection of around 50 products will be sold in H&M stores in 28 countries.    

“Our design team has long admired Marimekko´s vivid patterns and colours. When  
our designers came up with the idea of creating a collection with Marimekko     
patterns, it felt very natural and timely. The summer collection 2008 will be   
joyfully fresh like a vitamin injection,” states H&M´s head of design Margareta 
van den Bosch.                                                                  

“H&M is one of the trendiest and most successful fashion houses in the world. I 
see a great value in our co-operation. I believe that it will enhance           
Marimekko's international recognition among young and fashion-conscious         
consumers,” says Kirsti Paakkanen, President of Marimekko.                      

In addition to increased international visibility, licensing co-operation with  
H&M will generate substantial non-recurring royalty earnings to Marimekko during
the second quarter of 2008.                                                     

MARIMEKKO CORPORATION                                                           
Group Communications                                                            

Marja Korkeela                                                                  
Tel.   +358 9 758 7238                                                          
Fax:   +358 9 759 1676                                                          

For additional information, please contact:                                     

Marimekko Corporation:                                                          
Kirsti Paakkanen, President, tel. +358 9 758 71                                 
Päivi Lonka, Export Director, tel. +358 9 758 7430,    
Thomas Ekström, CFO, tel. +358 9 758 7261,                                                                                  
Kirsi Räikkönen, Director, Marketing and Development,                           
tel. +358 9 758 7230,                              

H & M Hennes & Mauritz AB:                                                      
Kristina Stenvinkel, Communications Manager, tel. +46 8 796 3908,                                                            
Annacarin Björne, Press Officer, tel. +46 8 796 3908,   

OMX Nordic Exchange Helsinki                                                    
Principal media                                                                 
Marimekko's website,                                          

Marimekko is a leading Finnish textile and clothing design company that was     
established in 1951. The company designs, manufactures and markets high-quality 
clothing, interior decoration textiles, bags and other accessories under the    
Marimekko brand, both in Finland and abroad. In 2006, the company's net sales   
amounted to EUR 71.4 million. Exports and income from international operations  
accounted for 25% of the Group's net sales. Licensing has been part of          
Marimekko's operations in Finland and abroad since the 1960s. The Group employs 
about 400 people. The company's share is quoted on the OMX Nordic Exchange      
Helsinki. For further information visit                       

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is      
quoted on the OMX Nordic Exchange Stockholm. Today there are more than 1,500 H&M
stores in 28 countries. H&M has more than 60,000 employees and achieved sales   
including VAT in 2006 of SEK 80,081 million. H&M has a wide product range that  
is divided into a number of different concepts for women, men, teenagers,       
children and cosmetics. The company's clothing collections are created by its   
own designers, pattern makers and buyers. For further information visit

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