Marel (OMX Nordic Exchange: MARL) announces the launch of a new corporate
identity, Marel Food Systems, adding momentum to its progress in becoming a
leading provider of food processing technology around the world. Marel Food
Systems is a unified sales and service front for its four main brands: AEW
Delford, Carnitech, Marel and Scanvaegt.
Marel has experienced robust external and internal growth and developed into a
truly global enterprise. The 2006 acquisitions of AEW Delford, UK, and
Scanvaegt, Denmark, were paramount in the transition and changed the face of
the company, laying the foundation for the future. The resulting changes in
both company structure and product portfolio are now reflected in the new
Integrating into one corporate name and one policy is a step forward that makes
the best use of all the companies' resources. The change is expected to create
more value and deliver better service to customers, while improving interaction
and economic benefits within the value-chain.
As a single source supplier, Marel Food Systems will better serve its customers
and offer complete solutions to all stages of food processing. The company's
internationally known brand names - AEW Delford, Carnitech, Marel, and
Scanvaegt - have become a benchmark for consistent reliability and service and
will continue to be marketed as such.
The development of the new identity was in the hands of London-based brand
communications group, Loewy, and Icelandic advertising agency, Hvita Husid.
Marel Food Systems was chosen to represent the corporation as the name, Marel,
travels well, is short and relatively easy to pronounce, globally registered
and available. The descriptive addition, Food Systems, positions the company
strongly in its field and incorporates the values of the current brands.
The new logotype consists of the name Marel Food Systems in lowercase letters
and an electron that stands for technology and innovation. The defining color
is a dark blue that makes the vibrant electron stand out in fiery red. All the
companies of Marel Food Systems have a new logotype to match. The new logos
send out a clear message: there are still four companies, a collective force
with a unified corporate identity, sharing the same image and the same
Marel Food Systems' vision is based on the individual strengths of the company
brands AEW Delford, Carnitech, Marel and Scanvaegt.
"We are innovative in everything we do and we provide outstanding new solutions
and services to the food processing industry in order to create greater value
for all our stakeholders."
ABOUT MAREL FOOD SYSTEMS
Marel Food Systems supplies a complete range of processing equipment to all
sectors of the food processing industry. The company consists of four main
segments that are complementary to each other: Marel hf in Iceland, Carnitech
A/S in Denmark, AEW Delford Systems Ltd in the UK and Scanvaegt International
A/S in Denmark.
Media contact:Jesper Hjortshoej, firstname.lastname@example.org, +45 2440 2048.