English Icelandic
Published: 2007-03-09 09:22:41 CET
Marel hf.
Company Announcement
The Marel Group Unveils New Corporate Identity
Marel (OMX Nordic Exchange: MARL) announces the launch of a new corporate
identity,  Marel Food Systems, adding momentum to its progress in becoming a
leading provider of food processing technology around the world. Marel Food
Systems is a unified sales and service front for its four main brands: AEW
Delford, Carnitech, Marel and Scanvaegt.  

Marel has experienced robust
external and internal growth and developed into a truly global enterprise. The
2006 acquisitions of AEW Delford, UK, and Scanvaegt, Denmark, were paramount in
the transition and changed the face of the company, laying the foundation for
the future. The resulting changes in both company structure and product
portfolio are now reflected in the new corporate identity. 

Integrating into
one corporate name and one policy is a step forward that makes the best use of
all the companies' resources. The change is expected to create more value and
deliver better service to customers, while improving interaction and economic
benefits within the value-chain.

As a single source supplier, Marel Food
Systems will better serve its customers and offer complete solutions to all
stages of food processing. The company's internationally known brand names -
AEW Delford, Carnitech, Marel, and Scanvaegt - have become a benchmark for
consistent reliability and service and will continue to be marketed as such.


The development of the new identity was in the hands of London-based brand
communications group, Loewy,  and Icelandic advertising agency, Hvita Husid.
Marel Food Systems was chosen to represent the corporation as the name, Marel,
travels well, is short and relatively easy to pronounce, globally registered
and available. The descriptive addition, Food Systems, positions the company
strongly in its field and incorporates the values of the current brands.

The
new logotype consists of the name Marel Food Systems in lowercase letters and
an electron that stands for technology and innovation. The defining color is a
dark blue that makes the vibrant electron stand out in fiery red.  All the
companies of Marel Food Systems have a new logotype to match. The new logos
send out a clear message: there are still four companies, a collective force
with a unified corporate identity, sharing the same image and the same
innovative spirit.

Marel Food Systems' vision is based on the individual
strengths of the company brands AEW Delford, Carnitech, Marel and
Scanvaegt.

"We are innovative in everything we do and we provide outstanding
new solutions and services to the food processing industry in order to create
greater value for all our stakeholders."

ABOUT MAREL FOOD SYSTEMS
Marel Food
Systems supplies a complete range of processing equipment to all sectors of the
food processing industry. The company consists of four main segments that are
complementary to each other: Marel hf in Iceland, Carnitech A/S in Denmark, AEW
Delford Systems Ltd in the UK and Scanvaegt International A/S in Denmark.


Media contact:Jesper Hjortshoej, media@marelfoodsystems.com, +45 2440
2048.